3.05.2008

How Retailers Trick You in to Buying Stuff You Don’t Need (and How to Fight Back)


    Consumers shopping habits have been put under a microscope and analyzed by the retail industry in order to maximize sales.
    Shoppers have been as thoroughly studied as lab rats and the research has resulted in scientifically proven approaches to influence shopper’s emotions, to heighten their insecurities and to trick them in to buying things they don’t need or want. Here's 10 of the most common retail tricks, along with tips for how to avoid being taken in. While some of these things may seem like common sense, each is a reaction to a specific tactic retailers use to get you to buy just one more thing.

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    "Must...buy...buy...buy...goodbye!"

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