"What, no hello kiss for your friendly neighbourhood croc? Aww..."
Shoppers have been as thoroughly studied as lab rats and the research has resulted in scientifically proven approaches to influence shopper’s emotions, to heighten their insecurities and to trick them in to buying things they don’t need or want. Here's 10 of the most common retail tricks, along with tips for how to avoid being taken in. While some of these things may seem like common sense, each is a reaction to a specific tactic retailers use to get you to buy just one more thing.
Printers are sold using the razor blade business model—the printers are dirt cheap, but you have to keep buying ink for eternity. And wouldn’t you know, it turns out that printer ink, especially for photos, is probably the most expensive substance per volume you’ll ever buy—more expensive than gold, oil, perfume, even blood in most cases.
If you’re buying name-brand ink cartridges, which typically hold a few milliliters of ink, you’re shelling out the equivalent of between $3,000 and $5,000 per gallon. (Suddenly, spending $45 to fill your car’s gas tank doesn’t seem so extravagant, eh?) Just as an idea of how valuable this particular golden goose is, more than 40 percent of HP’s $2.63 billion operating profits from last quarter came from it’s imaging and printing group alone. In other words, ink keeps printer companies in the black.
"It's about time for most everyone to switch to colour laser. Expensive initially, you almost get your money back right away when you don't have to buy the aforementioned printer ink."
Perched above the lighted city of Catania, Italy, Mount Etna hurls a fountain of fire skyward as rivers of lava spill down its flanks. In spite of its dazzling displays, Mount Etna is a relatively safe volcano with rare, compact eruptions and slow-flowing lava that gives people a chance to escape.
"Must find a pin....."
If you’re looking for a sure sign the economy is headed in the wrong direction, all you need to do is look at the skyrocketing price of “recession-proof” foods: pizza, hot dogs, bagels and beer.
For many people, the credit crunch and the mortgage mess have left their pocketbooks – and their cupboards – bare. These same consumers, many living paycheck to paycheck, have relied on these cheaper foods to keep their expenditures down. Not anymore.
In the past few months, the news has gone from bad to worse:
- Pizza makers have seen their cheese costs soar this year from $1.30 a pound to $1.76 a pound. Even worse, the flour used to make the dough has gone from $3-$7 dollars a bushel to $25 a bushel in less than a year.
- Beer makers have been forced to raise their prices because of the skyrocketing price of hops – one of the principle ingredients. The price of hops has gone from about $4 a pound in September to $40 a pound. The price of barley, beer’s other main ingredient, has nearly doubled.
"Sheesh! Yup, everything 's getting more expensive!"
They came from all over the world, poles in hand, and feet ready to inch more than half a mile across a high wire strung over the Han River in a spine-tingling battle of balance, speed and high anxiety.
As part of its annual city festival, the South Korean capital staged Thursday what was billed as the world's first high-wire championship, drawing 18 contestants from nine countries for three days of supreme feats of concentration.
Each acrobat must navigate the 1.2-inch-thick wire that spans the river, with the top prize of $15,000 going to the person crossing it fastest.
"Either the headline writer is a Star Wars geek or this is the best unintentional headline ever...you know most people are thinking something totally different with that headline!"
"So you mean they no longer use carbon paper to make copies? Drat, there goes another skill obsolete!"