A $300,000 watch? Luxury. A $300,000 watch that doesn’t tell time — and that sells out? Pure genius. wiss watchmaker Romain Jerome just launched the “Day&Night” watch. The watch won’t tell you what time it is. That’s so yesterday. But it does tell you whether it’s day or night — helpful, I guess, for billionaire types who can’t afford windows.
As the company’s Web site boasts: “With no display for the hours, minutes or seconds, the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.”
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(And now, a new way to waste your money for those who got tired of $250 H2o Bling water)
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