Diamonds on Demand
Lab-grown gemstones are now practically indistinguishable from mined diamonds. Scientists and engineers see a world of possibilities; jewelers are less enthusiastic.
"This is a virtual diamond mine," says Apollo CEO Bryant Linares when I arrive at the company's secret location, where diamonds are made. "If we were in Africa, we'd have barbed wire, security guards and watch towers. We can't do that in Massachusetts." Apollo's directors worry about theft, corporate spies and their own safety. When Linares was at a diamond conference a few years ago, he says, a man he declines to describe slipped behind him as he was walking out of a hotel meeting room and said someone from a natural diamond company just might put a bullet in his head. "It was a scary moment," Linares recalls.
"Diamonds are not only a girl's best friend, but everyones!"