Opinion: Can Google be bested? Not anytime soon

By Don Reisinger | Published: August 03, 2008 - 09:01PM CT

Google may be the de facto leader in search today, but will its lead last forever? With services like Mahalo and Cuil gaining attention and Microsoft willing to pour continued billions into its quest for online dominance, Google's rivals are legion, and they're hungry, but that doesn't mean the Big G needs to elevate its corporate blood pressure; Google's dominance is assured far into the future.

According to comScore's latest figures, Google commanded 61.5 percent of the US search market, while Yahoo owned 20.9 percent and Microsoft trailed with 9.2 percent. Both Ask.com and AOL follow far behind the big three. And where are the hot startups? Smaller search engines like Mahalo, Powerset, and Quintura didn't even make the list.
Making room

A search engine can be an extremely lucrative endeavor when it's popular. But with Google, Yahoo, and Microsoft commanding more than 90 percent of the market, is it even possible anymore for a small company to be anything more than the nichest of niche players?


"When the term 'google-it' is a common phrase, it's hard for others to even enter the search engine market."

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